Baby, the Stars Shine Bright x ITO EN x Lawson campaign

I participated in the Lawson x BTSSB campaign today.

It starts with buying an ITO EN product such a green tea or Teas Tea. I got some orange and bergamot teas tea with free BTSSB tape.


And another with free printed tissues.


You can see all the available ones here and below.


To enter the prize draw to win one of 6 prizes you have to purchase the drink in store, use your ponta card and then go online.


Your receipt has a special number on.


First you register online, and then enter the number, this gives you one point to use in the draw. One point is one draw for a clear plastic file, and a chance for the photoshoot is 30 points. One point is earnt per drink bought up to 99!

I tried for the clear file twice!


You flip a coin and can pick your side.



It seems very difficult to win something and involves a lot of effort – buying drinks, registering points and the playing the raffle. I’m glad I tried it and got some free BTSSB tape but not sure Ill go to the effort of doing it again!


8 thoughts on “Baby, the Stars Shine Bright x ITO EN x Lawson campaign

  1. Aww I need to do that ha ha I hope you can win. It’s so funny when ever I see teas tea my last day in American my husband and I had dinner with the CEO and he gave us free milk tea but in Japan pff no more free teas :( What did I give up X) Oh I’m thinking of going to Closet Child tomorrow but it will depend on how hot it is. I’m so excited if we go I’ll make sure to post if we find any good deals. *Fingers crossed I get my first outfit*

  2. Awww, too bad I’m not in Japan anymore, I would SOOO do it everytime !
    I’m a sucker for novelty fair items and such x).

  3. Awwww the tape looks cute!
    But the raffle seems like so much work ;/ But something I’d also probably try and never win, haha. knowing my luck ;p But I suppose it’s nice they’re doing something interactive?

    • The Rilakkuma stamps and bottle covers are much better quality than these, but still, I like the brand so happy to have something for nothing! We used to get cool things in cereal boxes when we were kids and that’s about it in the UK!x

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s